Guide Topics: Costs, doing it yourself vs hiring, how much does it cost to hire and where are my efforts most profitable. For the purpose of this article, let's assume that you are a business executive. You need to market your business to get more sales and you are...

In the previous issue of the guide I talked about three key online elements when playing the game of online marketing. We play with these elements: People Products/Services Places These are now Who, What and Where. So, how can we use this information to optimize our...

Like, really basic. It would be pretentious on my part to state that I have all the marketing answers, especially having "marketing basics" in the title. I just wanted to write down some of the fundamental concepts that once understood have helped me a lot in my...